The Center

Community Organizing and Policy Resources for California’s Tobacco Control Advocate

The mission of the American Lung Association is to save lives by improving lung health and preventing lung disease. Through research, education and advocacy, we fight to reduce smoking, clean the air we breathe, prevent and treat lung diseases including asthma and COPD, and eliminate lung cancer.
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Meet our New Intern: Brooke Trujillo

Meet our new intern Brooke Trujillo. We’re excited to have her on our team, working with Samantha on lots of policy related projects! Check out her ABCs and get to know her a little better. A is for Area Code: 707 B is for Breakfast. What did you have for breakfast today? Scrambled ERead More »

Buying Dirty Air

Our annual State of the Air reports tell us that Californians face greater air pollution challenges than anywhere in the nation. Our volunteers, medical and health partners and staff fight for clean air because we know the terrible toll unhealthy air c...Read More »

In The News

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A Natural OTP Opportunity / Consumer demand grows for high-margin premium OTP options

“It would seem that tobacco and healthy are polar opposites,” he said. “(But) tobacco is absolutely one of those categories where customers see ‘premium,’ see ‘all-natural,’ and that grabs their attention.” Though the trend is admittedly being driven Read more »

VICA, San Diego and Santa Monica Chambers Join Outpouring of Support for Prop 56

Support for Proposition 56...continues to grow, with the Valley Industry Commerce Alliance (VICA), San Diego Regional Chamber of Commerce, and Santa Monica Chamber of Commerce adding their voices in support of the campaign to reduce tobacco’s deadly tollRead more »