The Center

Community Organizing and Policy Resources for California’s Tobacco Control Advocate

The mission of the American Lung Association is to save lives by improving lung health and preventing lung disease. Through research, education and advocacy, we fight to reduce smoking, clean the air we breathe, prevent and treat lung diseases including asthma and COPD, and eliminate lung cancer.
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Buying Dirty Air

Our annual State of the Air reports tell us that Californians face greater air pollution challenges than anywhere in the nation. Our volunteers, medical and health partners and staff fight for clean air because we know the terrible toll unhealthy air c...Read More »

Does Baseball Promote the Use of Smokeless Tobacco?

I grew up going to baseball games, specifically Dodger games, but this blog post is not about which baseball team is the best. (Go Dodgers!) Many of my friends growing up, including my little brother, played baseball.  I spent countless evenings at the little league field and at my high school Read More »

In The News

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Review: ‘Everything Is Design’ Showcases Paul Rand, Master of Brand Identity

Some of his magazine advertisements are comically dated. In a campaign for El Producto cigars in the 1950s, he added hand-drawn hands, hats and other accouterments to cutout photographs of cigars, turning them into goofy characters. Yet a cigar box desigRead more »

The 50-year war on smoking is far from won

Public health and medical organizations know what needs to be done to reduce the number of smokers and prevent kids from starting to smoke, Sward said. Policy changes are needed, she added, but politicians are afraid to challenge the tobacco industry's stRead more »