The Center

Community Organizing and Policy Resources for California’s Tobacco Control Advocate

The mission of the American Lung Association is to save lives by improving lung health and preventing lung disease. Through research, education and advocacy, we fight to reduce smoking, clean the air we breathe, prevent and treat lung diseases including asthma and COPD, and eliminate lung cancer.
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Meet our New Intern: Brooke Trujillo

Meet our new intern Brooke Trujillo. We’re excited to have her on our team, working with Samantha on lots of policy related projects! Check out her ABCs and get to know her a little better. A is for Area Code: 707 B is for Breakfast. What did you have for breakfast today? Scrambled ERead More »

Buying Dirty Air

Our annual State of the Air reports tell us that Californians face greater air pollution challenges than anywhere in the nation. Our volunteers, medical and health partners and staff fight for clean air because we know the terrible toll unhealthy air c...Read More »

In The News

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Deadly legacy of trying to appear seductive in the 1970s: Record numbers of women suffering from lung cancer after being lured into smoking by adverts

They were lured to start smoking in their thousands by advertisements that promised to make them look glamorous and independent. Now record numbers of women are suffering the legacy of 1970s commercials – and tragically are developing lung cancer.Read more »

NicoBloc USA Officially Launched by Veteran Entrepreneur Kent Atherton

Atherton Acquires Exclusive U.S. Distribution Rights to Innovative Healthcare Product That Blocks Tar and Nicotine, Helping Smokers Quit Gradually... NicoBloc fluid is made from natural, food-grade ingredients and applied directly to the cigarette filter.Read more »