The Center

Community Organizing and Policy Resources for California’s Tobacco Control Advocate

The mission of the American Lung Association is to save lives by improving lung health and preventing lung disease. Through research, education and advocacy, we fight to reduce smoking, clean the air we breathe, prevent and treat lung diseases including asthma and COPD, and eliminate lung cancer.
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Meet our New Intern: Brooke Trujillo

Meet our new intern Brooke Trujillo. We’re excited to have her on our team, working with Samantha on lots of policy related projects! Check out her ABCs and get to know her a little better. A is for Area Code: 707 B is for Breakfast. What did you have for breakfast today? Scrambled ERead More »

Buying Dirty Air

Our annual State of the Air reports tell us that Californians face greater air pollution challenges than anywhere in the nation. Our volunteers, medical and health partners and staff fight for clean air because we know the terrible toll unhealthy air c...Read More »

In The News

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Copenhagen vs. Grizzly Showdown?

A showdown may be brewing in the smokeless-tobacco arena as major brands take turns striking blows with new flavors...Herzog attributed the Copenhagen increase to the success of its Copenhagen Mint product, which she said had a successful national expansiRead more »

Cash may convince some smokers to quit

Paying smokers to quit and giving them more money the longer they avoid cigarettes might help get more people to kick the habit than cessation advice on its own, a recent study suggests. To test the power of money to combat addiction, researchers in SwiRead more »